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Qvale Automotive Selects Strategic's E-Business Framework

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Qvale Automotive Group, licensee of the new DeTomaso Mangusta sports car, has selected Strategic Business Systems to provide outsourced data center facilities and operations support in addition to core motor vehicle systems solutions. Mangusta distributors in the United States and Europe, as well as the Italy-based manufacturer will access Strategic's AS/400 in New Jersey over the Web. The Mangusta is a high line Italian sports car with an image of quality, good looks and high performance. Qvale wanted to provide the same high quality in supporting its dealers to launch this new car. Strategic was selected for its excellent reputation in the motor vehicle industry for quality support, extensive software applications and LANSA based e-business solutions.

John Wolbertus, Vice President for DeTomaso, says "We wanted to be one of the forerunners for dealer support and inventory processes. We wanted to use a Web-based system because of its ease of use and ease of connection. Strategic, with their established software solution and LANSA Web tools offered a far superior solution than the others that we have looked at.

"We will outsource the total solution to Strategic Business Systems. Our European and US distributors and service points, our own offices and our Italian based subsidiary that builds the car, will all use the Internet to access Strategic's system. Distributors can enter an order and look into the inventory of parts through the distributor section of the Web site. We can process an order and manage operations using our internal section of the web site. The fact that Strategic's solution is AS/400-based made a difference in our decision. This machine has the reliability and 24 hour availability that we need to support our operations over two continents."

Michael Herlihy, Motor Vehicle System Product Manager at Strategic, agrees that the strength of the AS/400 makes a difference "The AS/400 will manage the entire e-business and back-office solution, including vehicle distribution, parts management, warranty administration and the dealer e-business communication.

"As a startup working with a clean slate, Qvale will use the Internet as the backbone of its operations. The Dealer Communications Web site, where US and European dealers and service points can conduct their business, is built with LANSA for the Web and has a multilingual browser interface. Qvale's offices in San Francisco and DeTomaso's office in Modena, Italy will use NewLook's emulation interface to connect to the back-office modules through TCP/IP.

"The Internet removes the concept of distance. It no longer matters where the server is located in order to support an organization. With a limited startup budget, Strategic and LANSA provide Qvale with a fully supported quality AS/400 e-business application plus support, thus lowering barriers to entry into the market."

DeTomaso Automobiles, Ltd. is part of the San Francisco-based Qvale Automotive Group, which has a licensing agreement with DeTomaso Modena S.p.A. (in Italy) to develop, manufacture, distribute, and market all current and future vehicles. DeTomaso Automobiles, Ltd. will be responsible for marketing, distribution, sales and service, while Qvale Automotive Group will handle design and manufacturing. DeTomaso is recognized worldwide for its proficiency as a small-volume sports car manufacturer. For more information visit


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